WKNC General Manager Rose Kelley and Station Adviser Jamie Lynn Gilbert presented “I’m In Charge. Now What?” at the College Broadcasters, Inc. National Student Media Convention Oct. 23-26 in Seattle. Steven Hames of Viking Fusion at Berry College joined the WKNC crew for the presentation. The long-running session offers practical advice on how to manage a student-run electronic media outlet as a new leader including writing job descriptions, setting goals, running effective meetings, conflict resolution, delegation and time management.
Kelley was also joined by Clara Ketchell from KJHK at University of Kansas for “The Ins and Outs of Managing a Content Team.” Both former content managers, Kelley and Ketchell offered advice on how to handle teams of bloggers, videographers, interviewers, podcasters and sportscasters. Besides managing communication and deadlines, a key takeaway from the session was to train your staff how to do their job properly, offering gentle correction as needed, so the content manager doesn’t spend all their time fixing mistakes.
Gilbert presented “Digital Accessibility for Student Media,” which underscored the importance of providing transcripts for all podcasts and videos, alt text on images for websites and social media, and ensuring designs have appropriate color contrast. Gilbert gave the same presentation at Student Media’s department-wide training day on Sept. 21.
Promotions Director Mason Baker, Public Affairs Director Emilia Rivadeneira, Daytime Music Director Sarah Hernando and Program Director Willow Sessions joined Kelley and Jennette and Gilbert at the convention.
More than 400 students, advisers/managers and professionals from around the country attended the three-day event. As part of the educational mission of Student Media, WKNC publishes the students’ summaries (PDF) so others can learn from the conference.
