Scott Avett, co-founder of The Avett Brothers, is currently featured at the North Carolina Museum of Art for his exhibition, INVISIBLE. Although Avett is most widely known for his contributions to the band that he shares with his brother, Seth; he has gained prominence in the visual art community as well. Many fans of The Avett Brothers recognize his signature relief print artwork which has been featured many times on album covers and promotional products.
The Avett Brothers is a folk rock band which originated in Concord, North Carolina in the early 2000s. The band has gained national recognition including receiving three Grammy nominations and three awards from the Americana Music Association. Rooted in traditional bluegrass and folk music found in western North Carolina, they also are clearly influenced by rock & roll.
I visited Scott Avett’s exhibition, INVISIBLE last weekend. His artistic talent is evident and the exhibit focuses primarily on his work with relief printing. INVISIBLE includes pieces of artwork found on Avett Brothers albums and posters from their shows but also showcases portraiture of Avett himself and other members of the Avett family. Both his art and the discography of the band reflect universal ideas like spirituality, love, and loss in a beautiful way.
One room of the exhibit includes a display of the music video to Head Full of Doubt/Road Full of Promise, a song released in 2009. The song itself has been impactful to my life, its lyrics are motivational and reflect on the temporary nature of the world around us. The music video had a profound emotional impact on me, which is why I find the artistry behind the video so interesting. The artist, Ryan Mitcham, spliced together a compilation of over 2,600 images creating an animation from the canvas he physically painted. The music video depicts the rise and decline of an urban area, and its significance is indescribable. I highly recommend checking it out.
Tickets for the exhibition are paired with the Mexican Modernism exhibit at the NCMA. The limited-time exhibition will close February 2nd.