I was introduced to the new Frost Children album, “SPEED RUN” by a friend who said that the song “HI 5” seemed like something I would like. Within a few listens the song became a staple on many playlists of mine– the samples of Yoshi from “Super Smash Bros. Melee” made it an easy win in my book.
Pitchfork said in their review of the album that it came off as “creatively vacant,” and that wore away at the listening value of the LP. I’m here to agree on the vacancy described, but also to say that I felt that was the point of the album.
It’s similar to the 100 gecs or Black Dresses use a sense of silliness or airheadedness to add to the appeal of their already-chaotic music. Frost Children adopts this sort of ‘indie sleaze’ idea that is so popular among new and emerging music of 2023 into hyperpop, an ever-changing and growing genre without well-defined limits.
I’ll admit that there are songs on “SPEED RUN” that fall flat and lack much appeal. “ALL I GOT,” which was released as a single alongside “HI 5” and “FLATLINE,” isn’t a song I would write home about. It’s pretty simple and gets grating after a few listens due to its repetitiveness and simplicity.
“SICK TRIP,” heavily criticized in the aforementioned Pitchfork article, is actually one of my favorite songs off the album. It’s cheesy and kitschy in a way that indie sleaze should be. If 100 gecs is praised for songs like “Frog On the Floor” or “I Got My Tooth Removed,” then Frost Children can be praised for the ways they embrace cringe. The duo, siblings Angel and Lulu Prost, have actually spoken previously in an interview with Office Magazine about “embracing cringe.”
Although the album is not a 10/10, it’s fun to listen to and excites a lot of what I love about music and about hyperpop specifically.
Songs to Start With: “HI 5,” “FLATLINE,” “SICK TRIP”