2hollis is making a name for himself in the zone between cloud rap and hyperpop. Autotune and floaty flowy vocals on his earlier albums “THE JARL” and “FINALLY LOST” call to mind the same aesthetics as artists operating in the same space as Drain Gang.
The production on these projects is just varied enough to set it apart from the rest of the pack, with some witch house influences surfacing from time to time. On 2hollis’ newest album, he leans further into this noisy witch house sound, delivering something truly unique.
Right out of the gate, the track “gate” opens with heavy oscillating noise juxtaposed with high vocals. This sets the tone for the type of production littering this album.
The electronic backings swell and clip, flooding into the distorted vocals. A healthy dose of reverb gives most of the tracks an organic feeling of space. The result is a sound that feedbacks and folds back onto itself.
Over the past decade or so, several hip hop artists have used vocals primarily as a way of adding to the texture of the music rather than as a means of communicating information. There are several spots on “White Tiger” where this is the case. In the track “raise,” the vocals are completely buried under a pile of reverb, and yet, they still add to the track.
The production is absolutely the highlight of this album- a blend of trap, witch house, industrial, and hyperpop. At times this sounds ethereal, like on the wordy track “the light upon the surface that beckoned deep into the moment and the tiger stepped forth”, and at other times it sounds dark and looming like on “actor.” However, this album operates best when it achieves both, like on “king of the darkness.”
“White Tiger” can feel a bit repetitive at times, and if you’re looking for something really substantive, you might want to look elsewhere. Some lyrics drift into cliché, and when mixed with a thick coat of autotune, it sometimes results in discomfort.
Overall though, if you’re looking for something bigger and more grand than your average cloud rap offerings, or something several shades darker than your average hyperpop album, this is definitely something worth checking out. It’s a standout album in the field.
I give 2hollis’ “White Tiger” a strong ★★★☆☆. Good Album.