It’s fashion month and for the first time ever, streetwear is dominating the runways. Even age-old brands like Louis Vuitton have come out with cargo pants and two-piece sets. Simultaneously, Hip-Hop has reigned supreme in the American and global music industries.
The top charts are no longer a place for Taylor’s Swift’s latest and greatest and even country music has turned urban. Is this all just a coincidence? I think not. Because of the global society that we live in, when Hip-Hop became prevalent in American pop culture in the 2010s, it became prevalent everywhere.
Drake was the first to really kick off this phenomenon. When his album Nothing Was the Same came out in 2013, even the most suburban kids were blasting it in their cars. Following his claim to fame, more urban artist began to get a taste of his same limelight. Artist like, Migos, DJ Khaled, and Kendrick Lamar began to repeatedly make number one hits and from there, it was history.
With Hip-Hop came the culture. Baggy pants, oversized tees, and pockets started trending not to shortly after. Creative director of the luxury brand Moschino, Jeremy Scott, has even sported grills at a public fashion event.
So essentially, Hip-Hop has taken over. But how long will this trend last? I am urged to go on about trends come and go in pop culture so the influence won’t last too long. However, Hip-Hop is not only a global trend, but it has furthermore begun to dominate in two of the worlds most important and influential industries. So who knows, maybe Hip-Hop will reign supreme indefinitely, only time will tell.