Music News and Interviews

Arcade Fire’s music video uses Google Maps to a new level

I am always on the look-out for unique music videos, and typically, indie bands pull through with quality footage. However, Arcade Fire’s new video for “We Used To Wait” trumps them all.

Chris Milk used GoogleChrome technology to create an interactive “experience” (because the term “music video” doesn’t do it justice.)

This is how it works: You type in your childhood address. The video will load and when it is ready, a play button will appear. This interactive music video opens a variety of other windows throughout the song, allowing for the viewer to get swept up into the nostalgia.

Close your other browser windows, turn up your speakers, and enjoy.