Maude Latour is a New York City based indie-pop artist who has had a semi-recent rise to popularity through TikTok. However, she has been releasing music since May of 2017. With her signature Maude Latour logo on all of her cover art, catchy usernames on social media (@maudelstatus) and polished sound, it seems like she was destined for this.
Recently, she came out with a single titled, “Clean,” a song detailing the difficulty of maintaining the simple mundanities of life after someone important leaves you. The hook of the chorus, laments “I’m even tryna keep my room clean / Every day, I make my bed just to get you out my head.” She explores the aftermath of a relationship, and focusing on yourself after it ends, by keeping yourself occupied and healthy. It’s everything a pop song should be: catchy, relatable, memorable and energetic.
The music video, directed by Tess Lafia and produced by Eric Barrett, is a great step forward from her other music videos. Coming from someone who doesn’t like watching music videos, “Clean” was fun, quippy, and has great visuals.
Latour also released an acoustic version of “Clean” on YouTube, which pales in comparison to the studio version, but is a more intimate experience.