Born and raised in Charlotte, Deniro Farrar has become a major hip-hop heavy hitter within the past few years. With the success of Fayetteville’s J. Cole and Raleigh’s own King Mez getting a feature on Dr. Dre’s Compton, North Carolina is, undeniably, rapidly gaining momentum in the music scene. Blogs like Pitchfork and Vice are claiming that Charlotte is the next city to watch specifically for artists within the rap genre.
Deniro is debatably the posterboy for Charlotte’s developing rap scene and proclaimed the “Leader of Cult Rap,” derived from the way people religiously follow the music of the underground scene to keep up, as it is not mass-produced and regularly broadcast. Deniro doesn’t fail to deliver relatable down to earth lyrics accompanied by (you guessed it) a sick beat. Working with Ryan Hemsworth, Flosstradamus, skywlkr, Lunice and Black Sky Black Death to name a few, Deniro has crafted a unique sound all while gaining traction as an artist and putting North Carolina on the map.
– Emma Badorrek, WKNC Assistant Promotions Director