Joy Division‘s Unknown Pleasures has one of the most iconic album covers of all time, and throughout the years individuals of all merchandising types have been able to capitalize on Peter Saville’s design. However, with the release of the new Mickey Mouse shirt that takes inspiration from the iconic album cover, one can’t help but ask, “Why?”
Firstly, it’s easy to see why this is such a great idea. Working on the pure novelty of it, music nerds of all shapes and sizes might be brought into the idea of having the altered album cover on their chest. It’s subtle enough to show Mickey’s legendary profile yet still have the essence of that original cover. Combine the love of Joy Division with Mickey Mouse and it’s easy to see why one could fall for this in a heartbeat.
Indeed it might be the sheer impulse buy that Disney is seeking, however, from looking at such a limited market, production could be seen as incredibly confusing. The market necessary for Disney to see this as a worthwhile investment is incredibly limited. Your average Joe won’t be shelling out the money for such a silly purchase. This is also going on the assumption that people who like Joy Division are Disney shoppers or would be willing to pay for some Disney-based product. Personally I couldn’t see the two matching up in perfect harmony. That’s not to say it won’t work, but the odds that this thing is successful seems incredibly low. Like most things, it will be the dollar vote of the consumer that decides the ultimate failure or success of this perplexing item.