Festival Coverage

Dreamville, More Than Just Music

Dreamville, More Than Just Music

J.Cole’s Dreamville festival will happen this Saturday, April 6th in Raleigh’s own Dorathea Dix Park & although the line-up features some of hip-hop & RnB’s top artists, Cole has done an exceptional job planning to make Dreamville more than just your average music showcase. Dreamville will include a putt putt golf course, beer garden, local merchants in a bazaar of vendors, & the “Dreamville Festival Art Wall.” Furthermore, there will be an exclusive lounge space set aside for members of the Divine Nine (black Greek letter organizations/BLGOs).

However, the most unique part of Dreamville– in my opinion– is the “For the Students” session put on by Dreamville in coalition with William Peace University. As a student, employee of the music industry, & attendee of Dreamville hearing the announcement of a “For the Students” greatly excited me. The full title of the off-location event is “For the Students: A Conversation with Ibrahim Hamad & Sacha Stone-Guttenfreund.” This assembly will be held, as previously mentioned, at William Peace University & is open to the public at 6:30 PM. The specific address is 15 E. Peace St, Raleigh, NC 27604. I have copied below the overview of the event provided to WKNC by Dreamville. 

“OFFICIAL OVERVIEW: An in-depth conversation featuring Ibrahim Hamad and Sascha Stone Guttfreund. This conversation will focus on how the relationship between ScoreMore Shows and Dreamville developed, as well as how each "mogul” got to where they are. The event will offer students perspectives & insights on the industry directly from two of the most intelligent behind-the-scenes figures in the game today.“

I took it upon myself, after reading the overview & having my interest piqued, to research both featured speakers. First, Ibrahim Hamad. Hamad is a self-labelled "International Dreamvillain” but is also a close friend to J.Cole as well as his personal manager & the president of Dreamville. Hamad has been working with Cole since before the release of 4 Your Eyez Only, & believes– as stated in an interview done with Billboard– “grinding at a slow pace leads to success well worth the wait.” Aside from working with J.Cole, appearing in the Eyez documentary, & building Dreamville Records, Hamad also helped to set-up the Dreamville Foundation. Clearly, Hamad is a worldly man of many talents & experiences, & has a fountain of wisdom to share at William Peace. For more information on Hamad & his work with Dreamville, I have posted the link to the 3rd installment of Dreamville’s “Born Sinner” series, which features Ibrahim Hamad.

Next, Sascha Stone Guttfreund, is another key player in the music industry. His work with J.Cole, Kendrick Lamar, & Tory Lanez has been noted through his promoting company, ScoreMore– which describes itself as “your favorite rappers’ favorite promoters.” The company, which Stone-Guttfreund started in college, is now a massive promotion business, which makes Stone-Guttfreund a massive music industry mogul– & he isn’t even 30 years old yet. Stone-Guttfreund went at the game with a very DIY approach. Billboard reported on Stone-Guttfreund in an interview in which he described the development of ScoreMore. He attributes his experience in door-to-door sales, development of a street team, & word of mouth to the initial growth of his business. The man that was once promoting concerts with less than 100 audience members, years later & out of college, is now helping to coordinate Dreamville, which is sure to garner thousands of attendees. 

While there is no Born Sinner video on Stone-Guttfreund, you can find out more about him at the “For the Students” session this upcoming Thursday. Audience members must RSVP at AND at Although this event is open to the public, non-WPU students are required to pay a nominal fee & must fill out a separate registration form.

J.Cole & his team at Dreamville are attempting to literally put the tools to success in the hands of his fans. Don’t miss out on this incredible event, for the students.

Festival Coverage

A Local’s Guide to Dreamville Fest


  • Park at NC State’s Wolf Ridge apartments’ parking lot!!! NC State is charging $20 for event parking at the coliseum deck and other parking lots, but NC State resident spots are free and open to the public on the weekends. You could realistically park anywhere on NC State’s campus that is a resident’s spot, but the Wolf Ridge apartments are the closest to Dorthea Dix. As pictured below, the red circle is the parking lot and the yellow line is the path you will walk to the festival grounds. The path is 0.4 miles which is a 9 minute walk. Even though you will have to cross the Centennial Parkway, there is a light and crosswalk where you have to cross.

What to Bring

  • Portable charger
  • Empty water bottle
    • The festival will have multiple water stations but if you really want to stay hydrated and save the environment bring a small empty water bottle
      • Note: this must be empty when going through security
  • Some kind of light and portable jacket
    • Bonus if its a rain jacket
    • Raleigh’s weather is weird and even though it says 75 and cloudy the weather could change in an instance

What NOT to Bring 

  • Non-clear Backpacks
    • I was really surprised by this! You are not allowed to bring backpacks into the festival grounds unless they are clear and only have one pocket. You are allowed to bring a fanny pack so pull up in style and rock that fanny pack instead.

Helpful Tips

  • Get there earlier than expected
    • This is the first Dreamville festival ever!! Security may take a little longer than expected simply because they want this festival to run as smooth as possible. Instead of missing an artist you really care about, get to the festival grounds a little earlier than intended so that you can ensure you see all your favorite artists.

Annelise Thorn, Assistant Promotions Director, WKNC 88.1

Festival Coverage

4 Reasons WKNC Is Excited About Dreamville Fest

The time has finally come – after an unfortunate postponement due to Hurricane Florence, Dreamville 2019 is less than a week away. J. Cole’s Dreamville Fest will take place right here in Raleigh on Saturday, April 6th at Doretha Dix Park. The WKNC staff and I are very excited for the jam-packed day of music and here is why

1. First and foremost, I’m looking forward to potentially getting the chance to hear the music Dreamville has been working on for their new collaborative LP, Revenge of the Dreamers III. Sources indicate that some of the innovative producers in hip-hop, such as Mike WiLL Made-It, Kenny Beats, !lmind, and ChaseTheMoney were invited to the album’s recording sessions. In addition to Dreamville emcees (J. Cole, EarthGang, JID, Bas, Cozz, etc.), some of my favorite artists like Ski Mask The Slump God, Raleigh-based Mez, Smino, Saba were rumored to have attended the recording sessions as well. Some have been previewing some of these tracks during their live shows, and I have loved what I’ve heard so far. Considering many of the artists involved in the recording process will all be in the same place on Saturday, it’s safe to say those attending Dreamville Fest will get a chance to hear some of these new songs.

2. Second, It’ll be interesting to see Dorthea Dix Park be put to good use and transform into lively festival grounds. Raleigh has put forth a master plan to expand and transform Dix park, and Dreamville Fest is the first major event to be held on the land. I’m hoping the the festival can be used as an example of using the park in creative and interesting ways.

3. Next, If you know anything about WKNC you know we love us some North Carolina music. We cannot wait to see the talented Raleigh artists billed on the lineup play for large crowds in a local space. NC artists featured on the Dreamville Fest Lineup include: J. Cole, Rapsody, King Mez, and Loot. It’ll be cool to witness Raleigh hip-hop fans show these talented artists love for keeping the NC music scene alive and well.

4. Last and most obviously, we are excited for Dreamville Festival because the line-up is stacked with great artists. Whether it’s 21 Savage’s I Am > I Was, JID’s DiCaprio 2, J. Cole’s KOD, or Saba’s Care For Me, most of the lineup contributed to some of the strongest hip-hop releases in 2018. JID, EarthGang, J. Cole, and Saba have all proved themselves to be incredible performers when I’ve seen their shows in the past, and I believe the rest of the lineup will do the same this weekend.

Looking to explore some of the artists on the lineup? Check out our Spotify Playlist: WKNC’s Guide to Dreamville 2019

Jack Greene,  Program Director at WKNC 88.1